Communities of Commerce Summary:
Publisher: Mcgraw-Hill | ISBN: 0071361154 | edition 2000 | CHM | 324 pages | 11 mb
Connect and collaborate--in our Internet age, these two words have taken on a whole new meaning. What they refer to and describe, the essence of community, is the much-discussed and increasingly important subject that authors Stacey Bressler and Charles Grantham explore in Communities of Commerce.
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Communities of commerce are the primary drivers of online business today, and this groundbreaking book provides the first complete overview of the phenomenon. The authors demonstrate why the best communities--including Salon, Yahoo Finance, and iVillage--are working so well, and how managers and executives can get in on this future economic wave. Business Process Management